Canada’s Best Managed Companies – Spotlight on Jessica Lukian Papineau

Posted on 2016/03/11 at 7:00 am by LASIK MD

For the ninth consecutive year, LASIK MD has been named as one of Canada’s Best Managed Companies, a program that recognizes success in Canadian businesses. But we wouldn’t be where we are today without our hard-working and dedicated employees. And that’s why we’re thrilled to introduce you to some of the remarkable people that make up LASIK MD.

Meet Director of Brand and Communications, Jessica Lukian Papineau. She’s been a part of the team for about two years. Read on to learn more about herexperiences working with LASIK MD.

What’s your role here at LASIK MD? I work in the Marketing department, and I’m responsible for the LASIK MD brand. More specifically, I’m accountable for the way the brand looks, behaves and is positioned in the world.

Tell us about a treasured item you keep on your desk. I have a jar of dried roses that came from a bouquet sent to me by my best friend in Vancouver.

What do you find is most inspiring about working at LASIK MD? What’s most inspiring to me is that I can effect change every day and that my ideas are always listened to and taken into consideration. I also enjoy being a part of a fast-paced company at the forefront of vision care, working alongside a goal-oriented and passionate team of people. My team are so inspiring and seeing them grow to become better marketers continues to motivate me.

What’s something about LASIK MD that sets it apart from other employers? At LASIK MD, our dynamic team can create and present an idea in the morning and find a way to bring it to the market before the day’s end.

What’s something you’re most proud of here at LASIK MD? I’m most proud of the “Life Begins with LASIK” campaign. This was the campaign that transitioned the brand from a brand that targeted everything and everyone to something that became much more millennial-focused. Every channel came together to support the big idea, and it was all executed brilliantly. We tried new things; we went outside our comfort zone and that ultimately allowed us to establish our brand voice and positioning.

When you’re not hard at work here at LASIK MD, what are some other things you like to do? I enjoy talking (a lot), cross-country skiing, going to Vermont to hike and mountain-bike, then drink beers and ciders and eat awesome farm fresh food; I also love to cook, read and dabble in all sorts of new things.

If you want to be a part of our dynamic team and work for one of Canada’s Best Managed companies, visit our careers section at!

Do you have a question about LASIK? Ask one of our experts!

Also available in/Également disponible en : French

Related Posts

Comments are closed.

« »